The store opened Saturday in San Francisco and features Razer gaming PCs, tablets and PC peripherals. Razer runs similar stores in Taipei, Taiwan, Manila, Philippines and Bangkok.
Razer is a company that makes PC game equipment for hardcore gamers.
Although relatively unknown to non-gamers, the Southern California-based company enjoys a truly cult-like following, often being called the “Apple of the gaming industry.” In its last round of funding, Razer was reportedly valued at $1.5 billion.
And on Saturday, when it opened its first-ever US-based store in downtown San Francisco, Razer lived up to its reputation: its fanatic customers formed an Apple-like long line around the corner, upstaging the new Apple Store that opened in San Francisco this week as well.